The best bloggers don’t worry about making money from their blogs, according to Copyblogger.

There are many, many virtues to a popular blog: social proof, credibility, enhanced visibility. They’re good for forging new business contacts and partnerships. They’re good for attracting potential customers for the products you’ll make or services you’ll provide.

As a good blogger, you can gain credibility by being a guest blogger and building strong relationships as a result

Once a strong following has been created, then the blogger can provide products, services, courses & advertising all of which can earn money.

A great example is Chris Norton. He has been a top 15 UK blogger and built a strong following as well as huge credibility. As a result he is now successfully launching his new Tweasier product for Twitter. I’ve been fortunate enough to meet Chris recently and have both given feedback on his new product as well as agreed to write a guest blog. This way we both win.